Case Study: How a Full Website Redesign & SEO Strategy Took Danko Exterior Solutions from Page 4 to Page 1
When Danko Exterior Solutions reached out to our team at LittleBig Digital, their existing website wasn’t living up to the quality of their work. As one of Spokane Valley’s most trusted exterior remodeling contractors, Danko needed a digital presence that matched their reputation—and one that actually brought in leads.
We stepped in as a Wheat Ridge web development and SEO agency, working from the ground up to design a high-performing, conversion-driven website with strong local SEO signals. Here’s how we did it.
Redesigning for Conversions – A New Look, Better UX, and More Leads
The original website was basic, outdated, and underperforming—especially on mobile. It lacked strong calls-to-action and didn’t offer an intuitive experience for potential customers.
What we did:
Complete website redesign with a modern dark theme and professional layout
Introduced sticky mobile buttons for click-to-call and message access
Created a responsive, accessible layout across devices
Redesigned their company logo to be sharper, more minimalist, and instantly recognizable
Built a fully functional contact form with automatic email replies to confirm submissions
This wasn’t just a design refresh—it was a full rebuild focused on lead generation and usability. With visual hierarchy, clear service breakdowns, and persistent CTA buttons, we made it easy for customers to contact Danko with confidence.
As a local web designer near Arvada and Wheat Ridge, we specialize in web builds that not only look great but drive results for trades and home service businesses.
Local SEO That Moves the Needle (Big Time)
Our next priority was helping Danko rank higher for the services that actually matter. While they had some visibility for terms like “deck builder” or “sauna contractor,” they weren’t showing up where it counts—on the first page for siding contractors in Spokane.
Here’s how we changed that:
Conducted comprehensive keyword research for Spokane and Spokane Valley
Rewrote every service page with keyword-optimized content
Added image alt tags and optimized headers for semantic structure
Structured pages to target specific intent-based search terms like:
“Spokane siding contractor”
“siding installation companies near me”
“exterior remodeling Spokane Valley”
Within three months, we helped Danko jump from Page 4 to Page 1 for “Spokane siding contractors.”
We also created new service-specific content to help capture more local search traffic for high-intent users. Impressions went up, CTR improved, and leads started to rise—organically.
Google Business, Paid Ads & Performance Metrics
SEO isn’t just about the website. To improve visibility across Google’s ecosystem, we also optimized and expanded Danko’s Google Business Profile, including:
Service area optimization for Spokane and surrounding suburbs
Added keyword-rich business descriptions
Uploaded high-quality project photos
Encouraged customer reviews and set up a review generation system
In addition to organic optimization, we launched a targeted Google Ads campaign designed to bring in quick traffic while SEO ramped up. This strategy helped fill the funnel, boost branded search activity, and accelerate momentum during the site’s early launch window.
As a local SEO and PPC agency serving Arvada, Wheat Ridge, and Denver, we know how to layer organic and paid efforts to maximize reach.
The Results
- Danko now ranks on Page 1 for “Spokane siding contractors”
- They’ve gained consistent traffic and visibility for core services
- Leads from the contact form have increased significantly
- Mobile usability and site speed scores are higher than ever
- Danko’s brand now reflects their professionalism and high-quality craftsmanship
Local Web Design with Real ROI
This project is a great example of how strategic web development, content optimization, and local SEO can transform a home service business’s digital presence.
Whether you’re a roofing contractor in Wheat Ridge or a siding installer in Arvada, your website should work as hard as you do. At LittleBig Digital, we specialize in local web design and SEO for contractors, tradespeople, and small businesses that want to grow.
Let’s Talk About Your Website
Ready to level up your own site and start ranking higher in your area? Reach out today for a free discovery session—we’re based in Wheat Ridge and proudly serve Arvada, Lakewood, and the entire Denver metro.
